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Since the company was founded in 1922, Jaguar has evolved from the production of motorcycle sidecars to become one of the world's leading designers and manufacturers of premium saloons and sports cars.
Over the past 3 years the Jaguar product range has gone through a period of remarkable change. There have been continuous developments, including revised versions of the compact X-TYPE and distinctive S-TYPE saloons. Jaguar launched the aluminium XJ, the stylish and flexible X-TYPE Estate, and the beautiful XJ Long Wheel Base, along with acclaimed diesel versions of the X-TYPE and S-TYPE saloons. Jaguar has also launched the all new XK, a dramatically beautiful sports car with exhilarting lines and muscular intent in next generation lightweight aluminium.
This significant list of updates and replacements provides proof that Jaguar is an inspiring combination of performance, comfort and driving enjoyment, with the ability to change character to reflect customer needs and desires.
At the heart of our product philosophy is a firm commitment to emotional engineering – the production of beautiful, fast cars that combine intelligent, relevant technologies and contemporary luxury. While modernisation is part of this commitment, we will not lose sight of our traditional values. Our customers are those who seek out and demand excellence.
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